CityFleet Business, one of the UK’s leading ground transport providers, has seen a 300% month on month increase in frictionless bookings following the introduction of its new mobile app and online booking system in March 2016.
It is a further sign that technology is driving massive change in the industry with most ground transport tenders now requesting mobile app booking as an integral part of a corporate customer’s requirements.
Corporates enjoy the convenience of their colleagues being able to book a vehicle 24 hours a day via CityFleet’s app and the powerful management information that is generated to help them understand the changing dynamic of their ground transport needs.
The favourite features of the app include its ability to switch between passenger preferences and favourite journeys. Users are also utilising features such as the Wait & Return button if they require the vehicle to wait at the destination and then return them to their pick-up location. CityFleet’s Booking System processes up to 14,000 trips per day in the UK alone.
However, Sean McDonagh, Group Director of Sales, CityFleet Business is keen to reinforce that a strong technology platform supported by experienced people is a combination that works best.
“However good your technology platform it has to be supported by people that can respond to corporate customers by phone or on email. When they have a query or want some advice they need it quickly.
“Where some ground transport suppliers have come unstuck is their total reliance on technology and when it doesn’t work or when customers have a query there is no one to talk to.
“The management information generated by an app and mobile booking platform also needs a person to sit down and revisit the data and make recommendations on how policies can be updated or improved,” he added.
CityFleet Business has a UK customer service centre which is open 24 hours a day. The centre employs a dedicated team of 100 trained advisors available over the phone or on email for the company’s clients including many leading banks, law firms and media houses.
CityFleet’s growth in frictionless bookings follows on from a prediction from American business intelligence company App Annie that mobile app revenues will increase from $50bn to $100bn between 2016 and 2020.